Building the Brand, Trader Joe's style
Last summer, Hannah entered a drawing contest at our local Trader Joe's supermarket. This weekend, the store called to notify Hannah that she was a winner. TJs in-house artist Ashley Fenderson had transformed Hannah's drawing into a cool shelf label. Hannah got to slip the new graphic into its slot on the salsa shelf. She left the store with a ten-dollar gift card and a million-dollar smile.
We posted Hannah's original drawing this summer; look for it in our July archive.
posted by Lupton at 2:02 PM
8 Comments:
This is so great...I remember winning a silver dollar in a poster contest, it is a real motivation to be recognized...now everyone can see her beautiful art on the shelf! It looks very professional.
She is thrilled! She has gotten nice feedback from neighbors and friends. Trader Joes is a real community store.
Congratulations Hannah. I love your name.
Congratulations, Hannah! They picked it because it's really cool. I love Trader Joes, so if my picture got picked, I'd be over the moon. You look very happy, but not like you freaked out in the store and had to be escorted to the parking lot:)!
PS. I love this blog. How did I miss it all this time? Will link to you right now!
Goofy Blogger. My blog is: smalltownfun.squarespace.com. I'll add you under Friends and Fun Links
Congratualations! (-:
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