Building the Brand, Trader Joe's style
Last summer, Hannah entered a drawing contest at our local Trader Joe's supermarket. This weekend, the store called to notify Hannah that she was a winner. TJs in-house artist Ashley Fenderson had transformed Hannah's drawing into a cool shelf label. Hannah got to slip the new graphic into its slot on the salsa shelf. She left the store with a ten-dollar gift card and a million-dollar smile.
We posted Hannah's original drawing this summer; look for it in our July archive.