Saturday, February 03, 2007

Building the Brand, Trader Joe's style


Last summer, Hannah entered a drawing contest at our local Trader Joe's supermarket. This weekend, the store called to notify Hannah that she was a winner. TJs in-house artist Ashley Fenderson had transformed Hannah's drawing into a cool shelf label. Hannah got to slip the new graphic into its slot on the salsa shelf. She left the store with a ten-dollar gift card and a million-dollar smile.

We posted Hannah's original drawing this summer; look for it in our July archive.

8 Comments:

Blogger Darla, Pencil Portrait Artist said...

This is so great...I remember winning a silver dollar in a poster contest, it is a real motivation to be recognized...now everyone can see her beautiful art on the shelf! It looks very professional.

9:56 PM  
Blogger Julia Lupton said...

She is thrilled! She has gotten nice feedback from neighbors and friends. Trader Joes is a real community store.

9:50 PM  
Blogger Rona's Home Page said...

Congratulations Hannah. I love your name.

11:23 AM  
Blogger small.town.fun. said...

Congratulations, Hannah! They picked it because it's really cool. I love Trader Joes, so if my picture got picked, I'd be over the moon. You look very happy, but not like you freaked out in the store and had to be escorted to the parking lot:)!

PS. I love this blog. How did I miss it all this time? Will link to you right now!

7:45 AM  
Blogger small.town.fun. said...

Goofy Blogger. My blog is: smalltownfun.squarespace.com. I'll add you under Friends and Fun Links

7:47 AM  
Blogger עידן מור said...

Congratualations! (-:
מתנפחים

מתקנים מתנפחים

3:33 PM  
Blogger 1st said...

Hi,

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9:58 PM  
Blogger מסיבה בקליק מכירה והשכרת מתנפחים said...

מסיבה בקליק
האתר שבו תוכלו לראות ולהזמין מה שאתם צריכים בכדי לארגן לכם יום הולדת מושלם והכל במחירים הוגנים.
השכרת מתקנים מתנפחים
לימי הולדת


12:49 AM  

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